The second of our two company event coverage today, to check out our Nokia Event coverage you can find them here, but back to Apple.
The Apple Event began as they all do, up comes Tim Cook on stage with a good Apple summarisation and stat count of all things Apple. But as usual for Apple Events a video, rather disappointingly the same video as from WWDC, which you can check out below if you never saw it then;
So lets talk stats and updates, first of all iPhone. Apple sold 9 million iPhones at launch weekend, making that a new iPhone record, no mention of the demographic between 5C and 5S sales, or even older iPhone models, but still pretty god darn impressive. Most reports have stated 70% of iPhones sold that weekend were 5S models, if thats true then even 6-7 million iPhones would be a record in the opening weekend. As far as iOS 7, everyone thinks it’s awesome, and after 5 days over 200 million devices were running iOS 7, the fastest software upgrade ever, that’s 64% of iOS devices on iOS 7.
iTunes Radio, whilst US only at the moment (grr), Justin Timberlake thinks its an amazing way to discover new music after premiering his latest album on their. 1 billion songs have been played already. 20 Million US only active users.
App Store now has finally topped that 1 billion mark, with 60 billion downloads so far, so much so that developers have now earned over $13BN!
Speaking about the Mac, Apple practically removed all hope of a touch screen Mac ever by dismissing all tablet-PC hybrids running Windows 8.
OS X Mavericks
As expected, Mavericks is here. ‘Technology, Features and Apps’ were the main focus with Mavericks, to make the hardware in your computer work so much better, from GPU/CPU to amazing battery life. So much in fact, just by installing Mavericks, Web browsing increases averagely by up to an hour, and video up to 1 and a half hour, just by upgrading! Battery life increases are possible thanks to a range of features such as Compressed Memory, which allows potentially 6GB of data in to 4GB of RAM, basically making every bit of RAM work efficiently, clearing any un-needed data completely with no temporary data hogging up your RAM. Tools such as App Nap, keep all hardware focused on a currently used task, whether it be prioritising all RAM and Graphics on a game, or for battery life if a program really doesn’t need hardware power.
So, what’s it going to cost, well this is Apple, head to the App Store on your Mountain Lion or Lion machine, cue $199 Windows 8 Pro ad, will be absolutely FREE … wait, that’s not Apple, no it really is! … available for more machines too, from the iMac in 2007 to anything brand new announced today, that’s an ultimate wow!
MacBook Pro Retina Display
Whether its dropping the price, size and weight, to genuinely making it better in every way, the very welcome update to the MacBook Pro Retina Displays
13 inch – now from £1099 (or £999 without Retina)
Weighing in at just 3.8lbs and now incredibly thin at just 0.71mm, the new MacBook Pro 13 inch, with its new Intel Haswell chip and Intel Iris Graphics (90% faster), there’s definitely something to love.
Base Specs: £1099 / £1249 / £1499
- 2.4GHz Dual Core Intel Core i5 Haswell (2.9GHz Turbo) / same / 2.6GHz (3.1GHz Turbo)
- 4GB 1600MHz RAM / 8GB 1600MHz RAM / same
- 128GB / 256GB / 512GB PCIe-based Flash Memory (over twice as fast SSD)
- Intel Iris Graphics
- Thunderbolt 2
- Wi-Fi now at 802.11ac
- Up to 9 hours Battery Life, made possible in part to Mavericks
The 15 inch MacBook Pro Retina Display has also seen a welcome update with everything you could possibly want improved over the previous generation
15 inch – now from £1699 / £2199
- 2.0GHz Quad-Core Intel Core i5 Crystalwell (3.2GHz Turbo) / 2.3GHz (3.5GHz Turbo)
- 8GB 1600MHz RAM / 16GB 1600MHz RAM
- 256GB / 512GB PCIe-based Flash Memory (over twice as fast SSD)
- Intel Iris Graphics
- NVidia GeForce GT 720M Dedicated Graphics on £2199 model
- Thunderbolt 2
- Wi-Fi now at 802.11ac
- Up to 8 hours Battery Life, made possible in part to Mavericks
The new Mac Pro is a behemoth, specced to the gilds yet in a package that’s smaller and more importantly just as quiet as a Mac mini, that’s insane!
Base Specs : £2499 Quad-Core and Dual GPU / £3299 6-Core and Dual GPU
- 3.7GHz Quad-Core Intel Xeon E5 Processor / 3.5GHz 6-Core Intel Xeon E5
- 12GB 1866Mhz DDR3 ECC RAM / 16GB 1866Mhz DDR3 ECC RAM
- Dual AMD FirePro D300 with 2GB of Dedicated GDDR5 VRAM each / …with 3GB Dedicated
- 256GB PCIe-based Flash Storage
- Wi-fi now at 802.11ac
- Video out up to three 4K Monitors.
Max Out Specs
- 2.7GHz 12-core Processor with 30MB L3 cache
- 64GB 1866Mhz DDR3 ECC RAM
- AMD FirePro D700 with 6GB of Dedicated GDDR5 VRAM each
- 1TB PCIe-based Flash Storage
- Pricing for configurations available in November
More information on the Mac Pro will be available prior to its release
All official, all happening, new versions of iPhoto, iMovie and Garageband are now free with new purchases and all new, although the icons for the Mac are not much changed.
All apps are 64 bit for iOS. iPhoto looks miles better on iPad than Photos, so we much recommend using that instead of the built in Photo viewer. You can now create Photo Books through the iPad app too, previously Mac only.
iMovie will now have speed changing effects and so much more the iOS, desktop class editing. On the Mac iMovie Theatre is where all your Creations are, available across iCloud, so on all your devices.
Garageband now has up to 32 tracks instead of 8, insane!
Drummer on the Mac allows you to so much easier add rhythm to creations made, honestly in the most simplest way possible. Drummer has a vast collection of real Drummers that you can use with even more. If the biggest problem you had with creating music was rhythm this will be a life safer!
All iLife apps will be free for new purchases of Macs or iOS devices.
iWork now has Full File Compatibility and is fully 64 bit optimised. Keynote now features all new transitions coming to the Mac version on the iOS version. No mentions of non-qualifying price.
New iWork for iCloud will now feature collaboration, as well as the new UI announced for the apps, collaboration works in real time and even without iCloud accounts.
Like on iOS, iWork will also be free with any new Mac. No mentions of unqualifying price.
Apple have so far sold 170 million iPads in just 4 generations. 81% tablet share. 475,000 apps designed specifically for the iPad.
The regular iPad does, as the leaks have suggested, feature the same iPad mini design around, but now the 5th generation iPad is now called the iPad Air, and at 7.5mm thin and barely 1.0 pounds, the iPad Air definitely is a product qualifying of the Air branding. iPad Air comes with the same A7 processor and the M7 as the iPhone 5S, Touch ID fans however will be let down to hear no Finger-print scanner for you. As you’d expect from A7/M7, Processing and Graphics double in performance.
Whilst the iPad Air doesn’t have 802.11ac sadly, Wi-Fi has been vastly improved thanks to MiMo (Multiple-in, Multiple Out) Wi-Fi with 2x 802.11N performance and hardware chips. Camera remains 5 Megapixel Rear Camera with the 5C/5S slightly improved Front Facing Camera. The iPad Air also has what you’d expect from an iPad, the same 10 hour battery life and available in Space Grey and White all for the same prices as iPad 4. Shipping November 1st almost everywhere.
iPad mini 2
iPad mini is now a true powerhouse, not only is the iPad mini an iPad Air mini, not an iPad 2 mini, but it now finally has a Retina Display at 2048 x 1536, which on a 7.9 inch display this even blows out the Nexus 7, 1080p seems so low res. The iPad mini with the A7/M7 processor at 64 bit becomes up to 8x graphics and 4x processing. Instead of opting for 802.11ac, Apple went with MiMo Wi-Fi for the 802.11N providing double Wi-Fi speeds theoretically. Whilst the Cameras remain unchanged, the iPad mini has however increased in price slightly to £319 / $399, but a lowered cost 16GB original iPad mini (£tbc) will remain available. Late November availability. Space Grey and White colours.
That’s a rap
What did you think, were you expecting more, or has everything you wanted arrived, let us know below. The Apple Event should be available to re-watch very soon, which we’ll post above this post as soon as.