If you were to look at Google and Amazon from afar, you’d be thinking, wow, those are very different companies … until we bring up the topic of monopolising! Both Amazon and Google have history of being very anti-competitive to other companies, but in the case of the Fire TV, it’s been Google preventing Amazon devices from their services for no real reasons … until now!
That’s right, Google announced today, in a surprise announcement that it’s YouTube app, the official one, would be returning to Amazon devices, such as Fire TV and Fire TV Stick. Google said in a statement;
“We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide. Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love”
YouTube’s Heather Rivera
But, it didn’t stop there, as fairly soon after this bombshell was dropped that YouTube would be returning to Amazon devices, after being removed for no real reason, Amazon came out with the following announcement, that Prime would support Google devices such as Chromecast and Android TV;
“We’re excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our customers convenient access to the shows and movies they love. Whether watching the latest season of The Marvelous Mrs. Maisel, catching teams go head-to-head on Thursday Night Football or renting a new-release movie, customers will have even more ways to stream what they want, whenever they want, no matter where they are”
Amazon’s Andrew Bennett
What’s incredible about both announcements, other than the craziness due to the companies feuding, is that they subtly refuse to mention that both services were available on those platforms until they all had their little hissy-fit.
The reason for Google’s removal of YouTube from the Amazon Fire lineup was realistically due to Amazon. You may remember back when Amazon refused to sell competitor devices to it’s Fire TV line, meaning no Apple TV / Chromecast / Roku on Amazon’s website, which was rectified last year, and we expect this is a result of Amazon growing up.
It’s rather ironic that something as anti-competitive as this wasn’t Google’s doing, or at least this time, but will be nice to finally have some clarity across devices again.
It’s worth noting, both announcements are “coming soon”, so don’t go rushing to your Fire TV searching for YouTube, or testing Prime with Chromecast just yet, but they’re coming, and we’ll keep you informed when they do.