In a world where Google’s messaging services are being cancelled, one rather significant is now getting the brunt of the axe, the infamous Blackberry Messenger.
Blackberry Messenger, or BBM, as it was most notably known, in its heyday was, for some, the prime reason to own a Blackberry Smartphone, something which is almost a joke today, though then again not so much in likeness to how many iPhone users attach themselves to iMessage.
The announcement to kill the service came at the end of the week, with Blackberry putting out this statement;
We poured our hearts into making this a reality, and we are proud of what we have built to date.
The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on.
Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on.
In terms of relevance, it’s not hard to see why Blackberry would decide to axe the service, even after cross-platform efforts failed 3 years ago, BBM just simply hasn’t taken on, in the wake of more popular services such as WhatsApp and Facebook Messenger, and will now enter that infamous history book.