Today, Samsung made a very surprise announcement in relation to their Smart TVs going forward, in that they will be soon able to support iTunes content, and, that’s not all, they will be able to fully support Apple’s AirPlay 2 technology, allowing all Apple devices to stream content to a Samsung TV! The announcement comes just before CES 2019 kicks off.
With the new iTunes Movies and TV Shows app on Samsung Smart TVs, Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes — including the largest selection of 4K HDR movies. iTunes Movies and TV Shows will work seamlessly with Samsung’s Smart TV Services, such as Universal Guide, the New Bixby and Search, to create a consistent experience across Samsung’s platform.
Samsung
With AirPlay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.
Samsung TVs already fully support Google’s Play Movies & TV, as well as a heap of other services, by adding iTunes support, it begs the question why you’d need an Apple TV, especially with the addition of AirPlay support.
Samsung has yet to give a full timescale, but support for iTunes is expected as standard on 2019 TVs, and, as a firmware update for existing 2018 models.
Source: Samsung announcement, Apple AirPlay
RKUK Media 
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