Apple releases a new “Designed by Apple in California” book, starting at $199 / £169!

Designed by Apple Book inside

This is a new book released by Apple that will set you back either $199 (£169), or $299 (£249), depending on which size you prefer. The ‘Designed by Apple in California’, is a book to highlight a visual history of 20 years of Apple design, ‘spanning iMac to Apple Pencil, complete with the descriptions of innovative materials and techniques’.

The book is also listed as dedicated to Steve Jobs, by what means that is true we’re not sure, though we hope it’s for something positive based on the absolutely crazy price tag.

The book features 300 pages, spanning 450 photographs taken by Andrew Zuckerman, and of course features a written introduction by Apple’s Chief of Design, who else, Jony Ive.

“Designed by Apple in California” Chronicles 20 Years of Apple Design


Video provided by Casa BRUTUS on YouTube.

Even if you’re an Apple fan though, we’re seriously struggling to find a reason for this book, which let’s not forget will be essentially a printed version of this very interview, paraphrased, with printed imagery you can likely find on Google or Wikipedia, so colour us rather confused as to who’d actually get this.

Here’s all the information from Apple’s website;


“Designed by Apple in California” chronicles 20 years of Apple design through 450 photographs of our products and the processes used to make them. A visual history spanning iMac to Apple Pencil, complete with descriptions of innovative materials and techniques, it captures every detail with honesty and intention. Printed on specially milled German paper with gilded matte silver edges, using eight color separations and low-ghost inks, this hardcover volume took more than eight years to create and has been crafted with as much care and attention as the products featured within. It is both a testament and a tribute to the meticulous design, engineering, and manufacturing methods that are singularly Apple.

  • Number of pages: 300
  • Number of photographs: 450
  • Photographer: Andrew Zuckerman
  • Introduction: Jony Ive
  • Book language: English
  • Book insert: Translated into select languages, the insert offers descriptions of the products.
  • Two sizes: 10.2 x 12.8 inches and 13 x 16.3 inches
  • ISBN numbers: 978-0-9975138-0-6 and 978-0-9975138-1-3
  • Release date: November 2016


  • 300 pages
  • 450 full-color photographs
  • Both sizes have hardback linen covers.
  • Introduction by Jony Ive
  • 280-line screen printing
  • Specially milled German paper
  • Gilded matte silver edges
  • Low-ghost inks

Whether you’re crazy enough to want one, or just intrigued, you can find the book on Apple’s website in the links below;

Buy Designed by Apple in California – Apple (US)

Buy Designed by Apple in California – Apple (UK)


Published by R-Tech

R-Tech is the source of all the latest Technology posts on RKUK Media.

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