At an hour event held today, Apple took the stage at their March Event to host a collection of new announcements and product updates for us all. Granted, the majority of what was announced at the Event was more than predicted, and predicted correct mind you, it’s still worth checking out what Apple did announce as they were some interesting products, even if we did see them coming.
FBI … Packaging and Health
What a start. Apple chose to kick off their Event by Tim Cook addressing his feelings and admiration towards the “battle” Apple is having with the very Government of it’s base Country with the FBI. One thing which is worrying, is that it’s taking a company to go on Stage to highlight to us that we need to protect our Data from Governments who will never use it for what they claim, it’s more worrying how dumb people are being, rather than the battle itself sometimes.
Apple also spoke about their care of Environment, a massive 94% of Apple is now fully in use of Environmentally friendly already, in just 2 years, this covers Stores, Research Facilities, Headquarters and Packaging, and of course products. One interesting thing about the presentation in relation to Environment, or recycling was the claim that ‘thanks to their durability, most iPhones get re-used’… I’m sorry, but iPhones are many things, but not entirely durable. They don’t shatter when touched like many think, but they sure ain’t durable.
Apple then finally retouched their Health applications which are being widely used for Medical Research and care. A collection of findings were found thanks to using the iPhone Health application in tune with paired utilities and applications never before seen. Apple also announced CareKit to support their research for Medical Research. Apple then finally retouched their Health applications which are being widely used for Medical Research and care. A collection of findings were found thanks to using the iPhone Health application in tune with paired utilities and applications never before seen. Apple also announced CareKit to support their research for Medical Research.
Whilst Apple didn’t announce an entirely new Apple Watch like many were expecting, Apple basically updated everything else around it, all to make an Apple Watch that much more attractive to buy. Whilst Apple didn’t announce an entirely new Apple Watch like many were expecting, Apple basically updated everything else around it, all to make an Apple Watch that much more attractive to buy.
Though it may not be surprising, the Apple Watch is the number 1 selling SmartWatch their is, which as we just said, based on the competition that’s not surprising at all, we’ve already shared rather vividly how disappointing the array of Android Wear SmartWatches are, not in terms of the Watches themselves, but Android Wear itself.
Whilst we actually were wondering if their would be a new Apple Watch announced, that wasn’t the case, but Apple did introduce a whole new range of Band options for the Apple Watch, including a new Woven Nylon Band, which has a very unique look to it, and costs just as much as a Sports band to try. Apple have also made a make through of all the previously available bands, which you can check out at Apple’s dedicated Bands page on their website.
Apple also announced, while the Apple Watch is the Number 1 Smart Watch in all accolades, they would however be reducing the price by $100 in the States, less so over here, to a now starting price of £259 for the 38mm Apple Watch, and the starting price for the smaller variant now goes to the 42mm starting at £299. Having said that, we’ve seen Apple Watches cheaper than this anyway, so we’d recommend looking out for some deals.
In UK, Apple Watch now starts at £259 for 38mm or £299 for 42mm.
In a world full of phablets, here’s another small phone packing a punch. Perhaps not the intro Apple wanted, but let’s just say the market wanting a powerful 4 inch phone have likely already moved on, but if that doesn’t include you, this may interest you, the iPhone SE.
First things first, we’ll get our least favourite feature of the iPhone SE out of the way first of all, this is something we think completely de-values the device at the highest regard, or maybe that’s just us. That is, of course, that it’s EXACTLY the same as the iPhone 5S, in terms of look, and feel! We’d heard rumours of a smaller iPhone 6 style design, we wouldn’t of minded that, but to re-use a 2012 design, just seems, well … very dated. No matter what this thing packs under it’s guts, everyone’s still going to think you’ve still got an iPhone 5S. But, maybe that’s just us.
But, whilst we may initially think that market has moved on, according to Apple stats (the ever trusting), over 30 million iPhones sold last year were 4 inch, meaning the 5S or clearance 5C, so the demand for such sized devices certainly doesn’t seem to have slowed.
iPhone 5S meets iPhone 6S, meets an expected iPhone 5S price tag!
If we’d to explain the iPhone SE to anyone in one sentence that’d be it. Whilst it does replace and re-use essentially the same design from the iPhone 5 and iPhone 5S, what you’re actually left with is a smaller iPhone 6S which is actually pretty darn awesome. Sure you’ve the same iPhone 5S 4 inch Display, no 3D Touch for you, but when you consider the array of features debuted on the iPhone 6S, this is actually one very powerful iPhone.
Over 30 million 4 inch iPhones in 2015 sold.
- Apple A9/M9 Processor with 2GB RAM
- 802.11 AC and Bluetooth 4.2
- Apple Pay
- Vast improvements to Touch ID
- Rose Gold Option
Apple have also made a big improvement to the Battery life with the iPhone SE, which we’re hoping means it will be usable for a much longer span of time. iPhone 6S Specifications from Camera, A9/M9, Battery improvements across the board, 12MP Camera 4K Video Live Photos Retina Flash Front Face, 802.11AC Bluetooth 4.2, Apple Pay
The final surprise with the iPhone SE, is the price, considering you’ve got nearly all iPhone 6S internals, is just £359 for the base configuration! Sure, that’s still the poultry 16GB but that’s a big step in the right direction.
Price: £359 (16GB) or £439 (64GB) Price: $399 16GB $499 64GB
March 24th orders. March 31st available March 24th orders. March 31st available
Apple have also released iOS 9.3 today, which amongst a ton of bug fixes introduces a collection of useful features, highlights of these include;
- 80% of active devices on latest version of iOS.
- Night Shift
- Notes with Fingerprint / TouchID Support
- Health app suggestions build in to Dashboard
- News – Top Stories and Editors Picks
- CarPlay – Apple Music, Maps Nearby
- Education Preview for iPad
Available now for iPod Touch 6th generation, iPhone 4S and later, iPad 2 and later
According to Apple, last years 12.9 iPad Pro has become the primary Computing device of many of its Customers, whilst we’re not entirely sure if that’s believable, Apple did indeed speak about some updates coming in the way of iPad, more in so in relation to iPad Pro. The question of what makes an iPad, an iPad Pro is still up for debate, and a debate which in our opinions would only heat even further up in terms of what got announced, but we’ll digress and let you check the updates.
iPad Pro 9.7″
Nope, what you see on that picture is not the iPad Air 3, it’s the iPad Pro 9.7 inch. We’re finding it really hard to distinguish how allowing Pen input and a few more Speakers makes it not an iPad Air 3, but as we said before, we’ll digress.
The new smaller iPad Pro follows suit on it’s much larger brethren, featuring an incredible 40% less reflective yet brighter display, in comparison to the Air 2, which is of course capable of not just displaying content interacted with your finger, but of course now the Apple Pencil.
One of the most impressive improvements of the iPad Pro 9.7 inch display is what Apple are branding True Tone Display. Whilst Apple’s True Tone Flash allows you to use Flash on your iOS Camera to match skin tones and the given surroundings, the True Tone Display attempts to go that step further by attempting to bring all that back on to the Display. What this would mean is, a White plain image, wouldn’t necessarily remain entirely White in essence, when shown outside in direct sunlight or daylight, as it would in darkened environment, this on top of iOS 9.3 feature Night Shift could result in much more surprisingly natural features, though also one we hope can be disabled.
And again, just like the larger iPad Pro, the 9.7 inch iPad Pro features 4 speakers at each corner of the device, allowing audio to flow seamlessly around the device. As you’d expect, double the quantity of speakers tends to double the output volume, but the quality of that audio is set to set this apart from any Air out there.
Apple claims it felt a 9.7 inch iPad Pro was needed as their most popular configuration of iPad is that size, though we’re not too sure. Apple also markets the iPad Pro, whether this or the larger, as genuine Desktop replacements, something we find rather stupid but plausible in a much more basic user base, but not for anyone above the regular joe.
Apple have put everything found in the 12.6 iPad Pro in to the smaller variant, and made no compromise in terms of feature per size, however this is at the end of the day just an iPad Air 3 to most, and an iPad Pro Mini to the select few, and we feel that will be it’s biggest problem.
32GB £499 / 128GB £619 / 256GB – £739. Cellular version also available for an extra £100.
It’s worth side noting that Apple have also announced some faster USB connectors for the iPad Pro line, including a Faster USB Camera Adapter – USB and Charge, and SD and Charge with faster data speeds. Apple said the Faster USB Camera Adapter has a USB port powerful enough to power a Camera or a microphone should you need to.
And there you have it, thats the Apple Event. In some cases you can’t win, we knew everything that was coming, then when that’s all that did arrive, well can you really be too disappointed. We’d of liked to have seen a newer Apple Watch, but suppose Apple will have us waiting a bit more for that, though we admittedly had so much more expected in terms of the iPhone SE, class that as our disappointment from the Event, the iPad Pro is so so, but what do you think, let us know below.