“Apple is not going to change”
Tim Cook responded to being appointed as the new Apple CEO following the resignation of the post from Steve Jobs, who is now the Chairman of the Board of Directors with a letter to the Board saying “Apple is not going to change”, the letter is shown below;
I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.
I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
Cook has gained a solid reputation for his leadership abilities and work to streamline Apple’s operations. He has also clearly embraced the Apple concept as revealed by the “Cook Doctrine” he laid out over two years ago as he took on the role of overseeing Apple’s day-to-day operations during one of Steve Jobs’ medical leaves of absence.
TUAW‘s Michael Grothaus, a former Apple employee, also offers a personal impression of Tim Cook, noting the thoughtfulness and careful consideration he gives when speaking as an example of his leadership abilities “sans ego”.
Tim Cook is one of those rare people who stop and think before speaking. Standing in the same room with him I realized that he’s comfortable with silence as long as that silence is productive and appropriate. He’s not like other tech execs who ramble almost immediately and incoherently at any question lobbed at them, as if doing so will convince others they know everything about everything.
Tim Cook is a person who has confidence in his position as a leader, sans ego. Ego doesn’t take pauses. It’s rapid-fire. And it’s that confidence and lack of ego that allows him the time to examine the issues and questions at hand, no matter how lowly or silly others may think them, and address them appropriately.
Cook has been at Apple since 1998, and while he has played a primary role in hosting Apple’s earnings conference calls, he has until relatively recently remained quietly in the background when it comes to Apple’s mainstream public appearances. But the company in recent months has been making a more active role for him, most notably as the on-stage representative for Apple at the introduction of the Verizon iPhone earlier this year.